Marketing Assistant

 

Part-Time Position:         25-28 Hours per week

Pay Range:                        $14 – $16 \ Hour

Reports To:                       Director of Marketing and Communications

 The Gaylord Area Convention & Tourism Bureau is a non-profit marketing agency funded by Public Act 59. As we are funded through hotel room assessments, our primary mission is to promote the Gaylord area in a positive, informative and exciting manner to encourage guests to visit for overnight stays.  Our tag line, “All Outdoors,” reflects our four-season outdoor recreation brand.  The Gaylord Golf Mecca is also a branch of the Tourism Bureau and we collectively represent 17 championship golf courses. Along with promoting golf and outdoor recreation, the Tourism Bureau supports the local community through event sponsorships and enhancements that can be enjoyed by visitors and locals alike. 

 

RESPONSIBILITIES:

Serves as a key position in the Marketing Team of the Tourism Bureau

Meet weekly with Marketing Director to schedule all Facebook, E-Blast, Twitter and other social media communications

Monitor all social media channels for consumer and visitor comments and offer assistance or respond when necessary to shed Gaylord in the best possible light to guests and visitors

Make photo requests from social media channels and maintain permissions

Assist with ad sales, production, proofreading and delivery of Snowmobile Map, Visitor Guide, Northern Michigan Golfer and all other guides and brochures

Assist with all media requests for information, images and inbound and outbound media familiarization tours

Compile media kits, develop media thumb drive with images

Work with member lodging properties for participation in all events including ski free, free golf, and room blocks for requested events

Work with member and non-member businesses for weekly entertainment schedule, post to website

Assist in the preparation for travel and trade shows and attend shows when possible

Compile a monthly report of stories, photos, mentions of Gaylord and Gaylord properties

Review website regularly to assure information is accurate and relevant

Take inventory of office supplies and complete ordering; assist with maintaining inventory of souvenirs and merchandise

Be knowledgeable of Visitor Center duties and provide assistance as needed answering phones, greeting visitors and covering lunches or time off

Assist with copying, filing, scanning documents and other clerical duties as needed

GROWTH OPPORTUNITIES:

Help train, schedule and assist volunteers with working in our Visitor Center or Visitor Pod at various travel related events

In conjunction with Executive Director, will work on bid opportunities for events coming to Gaylord and will be key point of contact for Michigan Sports Commission

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