Get Your Gaylord Gear

Tis the season for SHOPPING and Gaylord, Michigan has gifts and goodies galore to please everyone on your Christmas list. Explore the brightly decorated stores within our Alpine Village as you browse for unique up north items and memorabilia. 

Looking for the perfect gift to commemorate your visit to our All Outdoors paradise? Whether you’re filled with fond memories of childhood getaways or make this your annual excursion, you’ll need a memento of your favorite four-season destination. We’ve put together a list of where to find keepsakes that serve as a reminder of your home away from home.

Gaylord Visitor’s Center

Find an exceptional selection of “Gaylord” flasks, thermoses, coffee mugs, apparel and even stuffed elk at the Gaylord Visitor’s Center.  Conveniently located on the corner of Main St. and Michigan Ave., pop into our cozy space to warm up, charge your phone and pick up brochures before you meander the rest of the way through out friendly downtown district.

White Birch Outfitters

One of the newest kids on the block, White Birch Outfitters oozes Alpine charm!  Their custom clothing is embellished with reminders of summer evenings on Otsego Lake, along with winter days skiing the slopes.  Not shopping for clothing?  Their full line of nifty gifties includes buttons, koozies, hats, soaps, candles, cups and so much more!

Snowbelt Brewing Company

Down a brew and pick out a few souvenir mugs from Snowbelt Brewing Company!  There’s nothing like toasting to your favorite Gaylord memories once you return home.  You can even tune in to Snowbelt’s virtual trivia nights on Facebook and partake in a mini-vaca from your couch.


No wardrobe is complete without a piece of Livnfresh clothing to keep you in up north style!  Their fashionable line for men, women and children embraces our All Outdoors lifestyle. While you may be used to seeing Livnfresh merchandise sold online, you’ll be delighted to know this company is owned and operated in Gaylord, which means these shirts are hot off the press.

Call of the Wild

Just a few blocks west of downtown is the iconic gift store and wildlife museum found at the Call of the Wild.  Their extensive and charming collection of Gaylord swag includes clothing, mugs, magnets, keychains, postcards and more.  Elk enthusiasts will even find shot glasses adorned with their favorite antlered animal. Don’t make this a quick stop – give yourself time to tour the wildlife museum for a peek into the North American wilderness.

Make shopping in Gaylord, Michigan an all-day or even all-weekend event!  Get your fill of Gaylord gear, but don’t miss out on what our other Downtown Merchants Association retailers have to offer including gourmet chocolates and delights from the Alpine Chocolat Haus, antiques and collectibles at Aub Marley’s, quilting and sewing supplies at Delphine’s Quilt Shop, local artwork through the Gaylord Area Council for the Arts, furniture and décor at Great Rooms, stunning fine jewelry at Hogan’s Jewelers, household and kitchen items galore at Isabella’s Copper Pot, unique home décor and trendy finds at the Old Spud Warehouse, books and unique gifts for all ages at Saturn Booksellers, an assortment of fun and educational products from Tools to Teach and designer women’s clothing and gifts you can’t miss at Woolybuggers.  After filling up your bags downtown, branch throughout the Gaylord area for great finds at Jay’s Sporting Goods, Northstar Gardens and Alpine Maple Farms, just to name a few!